An animal health product manufacturer with net worth of millions of pounds offers hundreds of products to over 10 000 indirect customers through its distributors in a very competitive landscape. The company employs around 100 sales reps to manage over one thousand contracts annually.
Complex rebate calculation is based on sales data: upwards of 10k customers, over 2 mln Euro payments monthly and growing importance of buying groups of customers.
The major challenges faced by the company related to rebate process include:
Proper rebate management process is a key for success in customer satisfaction and stimulating sales. The company was facing challenges in this field due to lack of control over the rebate calculation process.