Build the Data Foundations for Next Best Action in Animal Health

We enable industry leaders to build Next Best Action solutions that help your reps work more efficiently and sell more.

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Where animal health expertise meets data precision

We bring the know-how needed to prepare and maintain the data layer your Next Best Action depends on:

Data Profiling Cleansing

Fix inaccuracies and fill gaps

Harmonization Integration

Bring CRM, ERP, and marketing data together

Data Quality Monitoring

Define KPIs and maintain reliability

Next Best Action in Pharma

In this episode of C&F Talks, we explore how companies can harness data, AI-driven insights, and predictive analytics in life sciences, to anticipate customer needs, optimize engagement, and improve sales outcomes.

“Give your sales reps more insights into what they should be doing. Help them free up time and empower them with the right information so they can focus on the right actions, at the right time, and through the right channels.”

Michał Osuch
Head of Animal Health Business Unit

Ready to see where your data can take you?

Get a 30-minute session with our experts and learn how to turn disconnected data into sales clarity. 

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From fragmented data to reliable sales insights 

Sales reps shouldn’t waste hours piecing together customer insights from scattered systems. With correctly prepared, your Next Best Action solution can finally deliver what it promises: 

  • Smarter, more personalized interactions with veterinarians and clinics

  • Higher conversion and retention rates 

  • More time for meaningful conversations 

Leverage our data expertise in animal health

Data-first approach – our focus on building solid data foundations enables NBA, predictive analytics, and AI-driven insights.
Proven impact – Delivered 360° customer models and harmonized data for global life sciences leaders.
Flexible engagement – Tailored to your pace, priorities, and systems.
Early wins, low risk – Start small, prove value fast, and scale confidently.

Learn more about Next Best Action 

Ready to realize the potential of Next Best Action?

Book a consultation and see how clean, connected data drives smarter sales decisions. Here’s what will happen:

  • We’ll contact you to schedule a consultation.

  • During the meeting, our consultant will learn about your company’s goals and challenges.

  • Afterwards, we’ll tailor a Next Best Action solution to your organization’s needs.

    Julia Lathrop

    Book a consultation with our Animal
    Health team