The Challenge
The veterinary pharmaceutical client needed a sales support solution to build a long-term supplier-customer relationship by providing veterinarians with medicines at attractive prices.
Problems to solve
- Customer Loyalty: High customer loyalty can only be achieved through well-managed incentive (pricing/rebate) programs for veterinarians
- Incentive program management: Incentive programs are often difficult and time-consuming to manage and require strong back-office support
- Partner complaints: Partnering veterinarians/farms complained about slow and unreliable rebate calculations and poor information
The solution
Customized Application PriceWise:
- Holistic support: PriceWise added value by providing holistic support for the client’s loyalty program
- Features: The cloud-based custom SaaS application includes sales data import, rebate and payment calculation, contract tracking, and analytics
- Technology: Built on the OutSystems platform, ready to work in markets such as Poland, Hungary, Romania, Czech Republic and Slovakia
Results
- Efficient identification: Easily identify which customers, geographies, and sales reps are performing well, saving time and reducing costs to meet performance goals
- Reduce errors and disputes: Reduce rebate errors and disputes by automating the calculation and tracking of performance
- Up-to-date monitoring: Provide up-to-the-minute monitoring and measurement of results by automating multiple steps in the process
- Reduce back-office workload: Reduce the back-office workload for sales representatives
- Clear goal communication: Ensure that goals are clearly communicated and measured, and that rebates are quickly paid to partners
How to create long-lasting relationships with your customers?