Overview
Data profiling refers to examining, analyzing, and reviewing source data to better understand the structure, content, and interrelationships between data. The data profiling process involves using data profiling tools and analytical algorithms to detect characteristics such as mean, minimum, and maximum, and analyzing datasets to uncover metadata. As more organizations handle large amounts of data and begin moving to the cloud, data profiling becomes especially important for business intelligence and analytics. It allows enterprises to identify data quality issues, eliminate costly errors, support data management and integration, and enhance user confidence and trust.