A complete data and analytical environment designed to unlock the commercial value of data and return results directly to business. Based on C&F 4A proprietary methodology
Data innovation lab to allow fast and agile testing of work hypotheses. The core concept assumes exploring data to produce and verify business strategies (products, bundling, pricing, messaging, channels, targeting, go-to-market, etc) in the fastest possible manner
The philosophy presumes running many short and inexpensive cycles consist of supposition, testing and validation in order to practically verify business hypotheses: kill erroneous or inappropriate – strengthen inaccurate to make them work – promote valid business ideas: in the fastest possible way, with the use of data driven analytics and forecasting, at the lowest cost.