Next Best Action in Pharma Sales
Enhancing pharma outcomes with AI-driven insights
Pharma companies face growing pressure to personalize interactions with healthcare professionals and patients. Next Best Action strategies powered by AI-driven insights help commercial teams deliver relevant, timely messages across channels. By combining predictive analytics in pharma with a strong data foundation, organizations can better understand customer behavior and drive measurable improvements in engagement.
Scaling Next Best Action in pharma
While many companies pilot Next Best Action initiatives, scaling them successfully requires clear governance and cross-functional alignment. In this episode, we discuss best practices for moving from pilots to enterprise-wide programs. You’ll learn how to operationalize Next Best Action in pharma, measure impact, and create a culture of continuous learning powered by AI-driven insights.
Learn how to apply Next Best Action with our practical pharma sales guide.
Meet the expert
Michał Osuch
Head of Enterprise Data Consulting & Insights, C&FMichał is an experienced IT and Project Manager with broad knowledge of the pharmaceutical and animal health industries. With over 20 years of experience gained in various IT roles within domestic and regional pharmaceutical organizations, he has contributed to numerous commercial data management projects, data wrangling initiatives, and deep root cause analysis. Michał has a proven track record in defining business requirements for systems and integration implementations, as well as overseeing detailed testing and validation. He currently leads the Enterprise Data Consulting & Insights business unit.
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