Episode 6: Next-Best Action in Pharma Sales

Turning AI Insights into Sales Success

Next-Best Action (NBA) is revolutionizing pharma sales by using AI and predictive analytics to recommend the most relevant actions at the right time. In this episode of C&F Talks, we explore how NBA empowers sales teams, drives efficiency, and ensures better customer engagement.

In our podcast you’ll discover:

What is next best action and what part does it play in modern sales strategies.

How the role of a sales executive has evolved with AI-driven insights.

What are the key phases of implementing a NBA system.

Tailoring NBA to your team’s needs for maximum adoption and efficiency.

The risks and challenges of NBA adoption—and how to overcome them.

Practical steps to get started and ensure a strong return on investment.

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Is your sales strategy future-proof?

Discover how AI-powered Next-Best Action solutions can give your team the competitive edge they need.

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Why this episode matters

As pharma sales teams face increasing complexity, leveraging AI for data-driven decision-making is no longer optional—it’s essential. This episode breaks down how Next-Best Action can enhance sales performance and customer interactions.

Actionable Tips on Getting Started

Learn exactly what to do at the beginning of your NBA implementation journey to make sure it’s well thought out, properly prepared and set up for success.

Maximizing Adoption for ROI

Even the best NBA system won’t deliver value without strong user adoption. Learn how to ensure that your solution fits your salespeople needs and make the most of your investment.

Avoiding Common Pitfalls

From data readiness to system integration, we discuss the biggest challenges companies face when implementing NBA—and how to navigate them successfully.

The Impact of a Successful Implementation

Learn how leading organizations are using NBA to streamline operations and boost sales effectiveness, and what measurable impact it brings.

Meet our Experts

Host: Maciej Kłodaś

Head of Analytics Experience, C&F

Maciej is a senior manager, UX/UI expert, researcher, and strong advocate for professionalizing companies’ approaches to enterprise software UX. He believes that when data meets the user, UX is crucial for the quality of insights and reports, serving as the foundation of data-driven decision-making. At C&F, Maciej is dedicated to delivering exceptional UX in every process and solution developed for clients.

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Guest: Michał Osuch

Head of Enterprise Data Consulting & Insights, C&F

I am an experienced IT and Project Manager with broad knowledge of the Pharmaceutical and Animal Health industries. With over 20 years of experience gained in various IT roles in domestic and regional pharmaceutical organizations, I have been involved in numerous commercial data management projects, data wrangling, and deep Root Cause Analysis. I have a proven track record in defining business requirements for systems and integration implementations, along with detailed testing and validation. Currently I am leading Enterprise Data Consulting & Insights business unit.