How to Leverage AI for transforming Data Analytics?
AI analytics uses advanced machine learning (ML) and artificial intelligence (AI) techniques, such as natural language processing (NLP), to extract valuable insights from large data sets. By identifying patterns and trends, AI analytics enables organizations to make informed decisions and improve efficiency across multiple functions. In marketing, AI analytics derives meaningful insights from data sources such as social media, review sites, customer forums, and surveys. These insights enable marketing, sales, product research, human resources, and public relations teams to be more effective. Automated analysis increases accuracy, reduces manual tasks, and allows employees to focus on strategic aspects of their jobs.