Overview
A semantic search engine interprets the meaning of words and phrases. Unlike traditional search, which matches the literal words used in a search query, semantic search provides content from web pages that match the contextual meaning or search intent. This results in more relevant search results that interpret user intent beyond what’s written in the search bar. Semantic search works by utilizing technology like machine learning and artificial intelligence (AI) to interpret natural language more accurately and contextualize search queries to deliver more relevant results. For areas like search engine optimization (SEO), semantic search can have a profound impact in the future.