The Challenge
An animal health manufacturer faced challenges due to a lack of control over the rebate calculation process, resulting in difficulties in providing monthly rebate and payment calculations by mid-month.
Problems to solve
- Complex product offering: The company offers hundreds of products to more than 10,000 customers through distributors
- Large sales force: The company employs approximately 100 sales representatives to manage over 1,000 contracts annually in a highly competitive market
- Frequent commercial and pricing policy changes were difficult to implement and maintain
- Sales reps did not have access to sales and rebate contracts and pricing information
The solution
Rebate and Contract Lifecycle Management Solution:
- Comprehensive tools: C&F proposed and implemented a desktop- and mobile-accessible SaaS-based solution with field force contract management tools and dynamic workflow approval management
- Configurable simulations: Included configurable simulations of expected return on investment for clients
- Adaptable system: Designed to easily adapt to most commercial policy models (such as VetPharma markets), with rapid integration between the rebate application and ERP systems (SAP, Oracle)
Results
- Reduced headcount: Reduced the number of people involved in the rebate management process by 50%
- Faster payments: Payment delays were reduced from 60/80 days to less than 1 day
- Market Adaptability: Quickly adapted to changing market conditions and customer behavior
- Error reduction: Automated, integrated environments reduce errors and improve customer satisfaction
- Process optimization: Continuous process optimization through monitoring
- User-friendly design: Intuitive, lightweight UX and look-and-feel design reduces training and user adoption time
- Cost efficiency: Cloud-enabled solution reduces infrastructure costs
How to boost profits by fine-tuning your rebate policies?