A CPG category manager reviews performance results for the past quarter. Sales are slightly below plan, inventory is higher than expected, and logistics costs have increased. Each number has an…
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Every salesperson should live by one motto: let your customers know you care. Relationships, after all, need attention and effort to grow. In today’s world of widespread automation, nurturing these…
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How to Successfully Implement Next Best Action in Pharma Sales: A Step-by-Step Guide for Enhancing Sales Effectiveness
For years, Excel was the sales team’s best friend. But those days are gone; now, Customer Relationship Management (CRM) systems are doing the heavy lifting, opening up a whole new world of…
The Challenge A world-renowned pharmaceutical company sought to revolutionize its manufacturing processes by identifying product issues at the earliest possible stage. Key challenges included: The…
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